Audience Manager

The Audience Manager for the Nebraska Journalism Trust will broaden and deepen the audience for our programs and affiliated newsrooms, including the Flatwater Free Press and Silicon Prairie News, to ensure more Nebraskans have access to meaningful local journalism they can trust and rely on.

You’ll work across our organization and play a pivotal role in designing and implementing strategies that shape how we serve more Nebraskans and engage loyal readers in supporting and sustaining local news that matters. 

This leadership position will find new and creative ways to reach and engage Nebraskans in our work, with a focus on communities that have been traditionally under or ill-served by Nebraska journalism. 

You will design and lead the implementation of our strategies on social media. You will refine and mature our newsletters. On our websites, you will work with our design team to supercharge SEO, improve the user experience and grow traffic. You will implement UX strategies to turn followers into readers, readers into subscribers. You will create opportunities for Nebraskans to become more engaged in our journalism via live events. You will lead in the development of metrics to evaluate success.

This is a great opportunity for someone who is a team player and gifted communicator. Someone who can both conceive of and operationalize strategies — someone who knows when to iterate to improve an approach vs. wiping the slate to start clean. Experience managing multiple products, or a portfolio, is an added bonus.

This position reports to the Executive Director and collaborates closely with both newsroom and revenue teams.

The position requires a regular in-person presence at the organization’s headquarters in downtown Omaha; at least 20 hours a week should be spent at the office. This is a full-time, salaried, exempt position with scheduling flexibility. Eligible for full health, dental, vision, and retirement benefits.

Salary: $60,000-$75,000

Key responsibilities

  • Grow our audiences and deepen engagement with them on our websites, newsletters, social platforms, and other channels. This may involve earned media and paid advertising.
  • Use analytics to shape & evaluate audience development strategies , creating and monitoring key metrics of success.
  • Lead SEO and user experience enhancements on our websites to make it easier for people to discover our work.  
  • Innovate ways to reach and engage Nebraskans in-person, planning and partnering on events to take our journalism on stage and into the community.

Key qualifications

The Nebraska Journalism Trust is committed to building an inclusive team that reflects the full diversity of communities throughout Nebraska. Members of traditionally underrepresented communities are encouraged to apply, including people of color, LGBTQ people, and people with disabilities. The list below is meant to provide a general overview of qualifications or desired traits; we will consider those who don’t check all of these boxes. People with nontraditional educational and career paths are encouraged to apply:

  • At least 3 to 5 years experience growing businesses or brands through social media.
  • Understanding of Mailchimp, Google Analytics and other digital marketing tools.
  • Demonstrated ability to use data for making informed decisions.

About the Nebraska Journalism Trust

The Nebraska Journalism Trust is Nebraska’s first and only statewide, independent, nonprofit news organization. Its flagship publication, the Flatwater Free Press, produces a combination of investigative journalism and feature stories that hold leaders accountable, explore solutions, and share the best of Nebraska. Stories are freely available online at, in a weekly email newsletter, and through partnering news outlets across the state. The Nebraska Journalism Trust is developing additional news publications and products. These include Silicon Prairie News, a digital publication focused on business and start-ups. Transparency is a core value; financials, policies, board and staff bios, and the donor list are here: